For the second year we ran an area wide ‘Together We Can’ winter campaign. This a long-term education and awareness campaign to alter public behaviour to minimise pressures on urgent and emergency services.
The campaign launched on Monday 14 November 2022 and helped people access health and care services at the right time and place. It also encourages people to choose well and to opt for convenient self-care, where safe to do so during the winter months. The campaign has an easy to navigate website [togetherwe-can.com]. Here you will find help and advice and tips for keeping well this winter, as well as other useful information on how to stay healthy.
New for the 2022/23 campaign
- West Yorkshire Healthier Together (launched June 2022) brought under the ‘Together We Can’ winter signposting campaign
- Used more targeted methods to reach intended audiences
- Data and insight were key to developing both messaging and tactics
- Increase promotion of good mental health and wellbeing and online alternatives
Adverts were played on Heart FM until late December and an animation explaining more about the services available if you become unwell was produced. Targeted online media activity included adverts on google, YouTube, Spotify and Facebook. An iVan shared four pieces of rotating artwork for eight days over the winter period.
The Partnership’s weekly blog featured Dr Adam Sheppard a clinical lead for the Urgent and Emergency Care Programme who shared an update about how winter has stretched health and care services and the work that has been happening across West Yorkshire including how the ‘Together We Can’ campaign has made an impact this winter. The full piece is available to read here.
There has been collaboration throughout to be sure that ‘doing things once’ across West Yorkshire worked on a local level. Support for the campaign was demonstratable on Monday 14 November as it launched to a concerned posted at 9am with partners across the health and care system tweeting the same message, giving it a significant push across local social media.
An evaluation report from the 2022/23 winter campaign is available here which found:
- The targeted campaign performed well
- Content created appealed to the intended audiences
- Facebook by far outperformed the other platforms
- YouTube activity also performed very well
Campaign headlines
- 57,698 unique visitors to the website togethewe-can.com
- 2,901,642 impacts on local radio
- 92,004 people reached by promotional iVan
- 217,018 video views via paid for advertising
- 1,376,270 paid social advertising impressions (unique views)
- 84,744 people reached via Spotify
On street surveys took place February 2023. Of those surveyed and when shown the campaign:
- 61% said they would be very likely to visit the TWC website in the future
- 70% said the TWC campaign would help to know which NHS service was most appropriate
Three infographics have been created that illustate the work undertaken and some of the headlines from the winter 2022/23 campaign. Also available as PDF dcouments below.
