The ‘Find Out How You Really Are’ health awareness and call to action campaign launched across West Yorkshire on Monday 5 February 2024. 
The campaign aims to increase the awareness of the risk factors for health conditions including diabetes, stroke and cardiovascular disease (CVD) and gives people the opportunity to take steps to understand and reduce their risk of developing diabetes and experiencing a heart attack or stroke.
We are proud to be delivering this health initiative in partnership with Bradford Bulls, Castleford Tigers, Halifax Panthers, Huddersfield Giants and Leeds Rhinos. In addition, we have also partnered with Yorkshire County Cricket Club. Behind it are several local and national organisations including Diabetes UK, Stroke Association, Pumping Marvellous and Get Set Goal at the University of Huddersfield.
Health screens will be offered in person at several sporting fixtures over the current season and will include diabetes risk, blood pressure and pulse checks. A new local website has also been created where people can find out more and assess their risk by visiting www.findouthowyoureallyare.co.uk
A range of campaign assets have been created and two local sports fans, Sophie and Harjit from Huddersfield feature in publicity for the campaign. Just four years ago, Harjit, 54 suffered a sudden heart attack and is keen to help raise awareness and promote common risk factors that could help others to avoid a similar experience.
Harjit said: “I welcomed the opportunity to be involved in the ‘Find Out How You Really Are’ campaign to help highlight the importance of potential risk factors for long term health conditions and help people to take greater control of their health. Ethnicity and family history also add to your risk factors for certain diseases and it’s important to be aware of this.”
An online communications toolkit was shared with local partners and networks and a 'Find Out How You Really Are' flyer can be viewed here.
The campaign will be visible across stadiums between February to September 2024. Pitch side advertising space at each club ground will be utilised and messages will be shared via the clubs’ existing social media and other communication channels to promote opportunities for long-term condition (e.g. diabetes, stroke) risk checks to those attending the club events and the local communities via each of the clubs’ local foundations/academies. The average attendance at the Rugby League clubs per game is between 8-12,000 fans and clubs such as Leeds can reach up to 200,000 followers on social media. Many games are televised on Sky Sports, BBC and Channel 4.
Campaign reach
- In the six weeks following the launch the campaign website had 1,152 page visits.
- A boosted social media post (13 February) reached 105,000 people, generating 108,000 ad impressions
- A media release was shared ahead of the launch. Yorkshire County Cricket Club (YCCC) star and all-rounder Jordan Thompson (photograph to the right photocredit SWPix.com) endorsed the campaign
- It was also shared in a variety of other media, local bulletins and social media platforms by partners and the clubs: