Posted on: 17 June 2024
The campaign 'It’s a GP practice thing' was developed using community insight as well as the involvement of GP practice colleagues and clinical leads. The insight reports that supported this development will be made available to read on our website shortly.
We now recognise that despite receiving feedback from one of our clinical leads, we had not updated all our campaign resources. Therefore, the title of physician associate has been incorrectly labelled as physician and although a corrected version of the leaflet was produced, it had not been changed on posters or animations.
In addition, there are two other titles with the word 'specialist' being used which has been highlighted as incorrect, and a healthcare assistant mistakenly described as ‘nurse’. These are significant errors and should have been avoided if all correct internal processes had been followed.
Furthermore, we would like to issue a sincere apology for those colleagues whose roles have been mistakenly misrepresented. We are carrying out an internal review to identify how this has happened.
We will be updating our materials to ensure they are accurate and use the correct titles for colleagues working in general practice teams.
We would like to thank all those who have shown care and compassion when feeding back to us directly. We would welcome your support in ensuring our refreshed campaign materials help us to help our communities.
If you'd like to be involved in shaping our future resources, please email wycommsand.