‘Together We Can’ originated in Calderdale and Kirklees. Winter 2021/22 was a timely opportunity to work together across West Yorkshire and roll out the first collective winter communications campaign.
The aim of the campaign was to encourage people to use health services responsibly as the NHS was preparing to deal with the busiest winter in its history. A two-pronged approach to the campaign included:
- Awareness driving to create a broad understanding of the pressure the NHS was under.
- Educational, signpost individuals to key NHS services, educating them to choose well and to protect themselves and others around them.
In addition to measuring the campaign’s reach we undertook primary field research in the form of surveys and interviews to evaluate the campaign’s impact on behaviour and whether the communications objectives were achieved.
The final report: Together We Can - winter evaluation for 2021/22