October 2023 - after the campaign
We have published the evaluation report from our Mums Can campaign - a campaign which aims to create awareness and support for pregnant women aged between 18 and 25 wanting to quit smoking.
Three surveys ran for a month aimed at:
- pregnant, or recently pregnant women
- healthcare professionals supporting pregnant women
- communication colleagues
For the campaign we produced online and offline campaign materials in partnership with healthcare professionals, based on real local stories, the insight from the surveys carried out in August 2022 and the views of local pregnant women.
All partners in West Yorkshire – health, care, voluntary community social enterprise sector and beyond, were encouraged to download the free resources, which include posters, social media messages and animations to use in their organisation, place of work, teams or at home among friends, family and communities.
You can continue to access and use the resources on our mums can website: https:/
See the evaluation report published in October 2023 for more information, including recommendations for the future.
August 2022 - before the campaign
In August 2022 we sought the views of pregnant women and healthcare professionals about stopping smoking during pregnancy.
As part of this project, we are producing information materials to support a woman’s decision and ensure everyone who wants help, knows how to get it. We carried out two surveys to help us to do this during summer 2022. One was aimed at pregnant women and the other for healthcare professionals.
You can view the feedback and insight in the reports:
We will use the feedback to help make sure our communications support women in their decision to quit smoking.
The work is part of the NHS Long Term Plan for smoking. For more information, please contact sally.lee9@