Root Out Racism communications and social media toolkit

A4 posters

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Email footers

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Website banners

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Messages of support to use on social media

Messages from the world of sport

"Yorkshire Sport Foundation is proud to support the #WYHRootOutRacism movement. We stand shoulder to shoulder with all the other organisations committed to stopping racism and addressing the inequalities it causes. Every single one of our team is committed to being anti-racist, and we all stand with those who have been or continue to be victims of racist abuse. Sport and physical activity can teach us so much about living, working and playing together better." 
Nigel Harrison, CEO Yorkshire Sport Foundation

"The Leeds United Foundation are thrilled to be a part of this important campaign striving to make a positive difference for those in our community. We deliver various educational activities around the importance of Equality, Diversity and Inclusion and the fact that racism continues to affect so many people in a negative way, on a daily basis, means that we must continue to raise awareness, fight for equality and support initiatives such as this. To see so many organisations involved is incredibly important, by working together we have the best opportunity to really make a difference." 
John Mallalieu, CEO at the Leeds United Foundation

“Sports clubs and foundations have the perfect platform to make a positive difference for everyone in our region who has ever suffered from health inequalities.  As a Rugby League Foundation, we strive to make all of our activities reflect this.  However, there is so much more to be done to ensure real, permanent change which cuts across all aspects of society and its institutions.  This can only be achieved through a concerted effort, so we welcome and fully back this important initiative.” 
Paul Mitchell, Bradford Bulls Foundation

"Here at Keighley Cougars we celebrate individual stories for example, age, gender, race and sexuality. We encourage our workers/players to ask questions and speak to others to understand different cultures. Coming from a different country I have seen racism from a different perspective and understand the problems it can cause.  We hope to create opportunity and pathways for everyone."
Jake Webster, Keighley Cougars and New Zealand international rugby league footballer

“As a charity situated within the sporting world we unfortunately encounter racist behaviour, regularly, and do our best through messaging, whether through the assemblies we deliver in schools or the projects we deliver in communities, to raise awareness and educate. We are delighted to back the campaign and would encourage our network and supporters to do so as well so that we can tackle the issue of racism in society.”
Craig Shepherd, Wakefield Trinity Community Foundation

Messages from leaders, partners and colleagues

“To change people’s behaviours, we must change people’s minds. The visuals for this movement aim to make people stop and think, to try to better understand what is going on beneath the surface for people, and in response, act on these feelings to make a real change in their community. This campaign is part of a range of interventions and builds on our awarding wining system leadership work and fellowship programmes. We can all make a difference and eliminate racism from our places of work, community spaces and homes”.
Rob Webster (CBE), CEO Lead for West Yorkshire and Harrogate Health and Care Partnership

“The issue of addressing race equality across the area is an urgent priority and an important recommendation from our independent review. It not just about creating awareness and how people are treated, it’s about how lived experiences are interpreted by others and how we integrate culture, values and beliefs that can add value to how we ensure everyone is inclusive and how these add to innovation. It is all about showing positively how we can make real change happen, whilst working towards eliminating racism through developing a new ‘language’. Regardless of skin colour or community background, we can root out racism and I’m urging everyone to get involved."
Cllr Shabir Pandor, Leader for Kirklees Council and ambassador for the movement

“We are committed to tackling racism in all its forms and by putting people’s experiences first, we can better understand how we can collectively confront it. I’m pleased that the Violence Reduction Unit is a key partner in this work. We each have the responsibility to recognise the issues that exist and by working together to address them, we have more chance of achieving positive changes to racial equality across our area”.
Chief Superintendent Jackie Marsh, Director of the West Yorkshire Violence Reduction Unit 

"Racism is a stain on our society. I’m proud that Alison Lowe, Deputy Mayor for Policing and Crime, and I are able to stand together with those who want to make a positive change in our region and throw our support behind this movement. West Yorkshire’s diversity is a strength that should be celebrated. Around 20 per cent of our community coming from Black, Asian and minority ethnic backgrounds. Yet far too many still suffer racism day in day out, as well as growing health inequalities which have been made even more apparent during the pandemic. Everyone, no matter what their background, deserves the same opportunities in work and equal access to health and care. As Mayor of West Yorkshire, I’ve made it a key commitment to ensure we tackle structural and institutional racism by ensuring inclusivity and diversity are at the very heart of everything we do. We all saw the appalling abuse aimed at England players after the Euro finals just a few weeks ago which was yet another reminder that racism is still very much an issue that needs to be rooted out in our society. There is still a long way to go, but the more people see campaigns like this, the more I hope we are able to spread the word that racism has no place in West Yorkshire, and I encourage every organisation across the region to support this campaign."
Tracy Brabin, West Yorkshire Mayor

"The support generated across West Yorkshire for this anti-racism movement represents yet another step toward meaningful and real change.  As a Black woman, I can tell you that I have been on the receiving end of racism over the years, which has left me feeling scared and disengaged from society. This unified approach to rejecting such behaviours and practices, however, means that we are pushing open the door yet another notch, confronting the negative stereotypes and perceptions that exist."
Alison Lowe, West Yorkshire’s Deputy Mayor for Policing and Crime, and the joint national APCC Lead for Race Disparity

“We're constantly reminded in our professional and personal lives about how important it is to go beyond not being rascist, and instead to be actively anti-racist. Yorkshire & Humber AHSN are fully behind, and committed to this campaign. There's a role for all of us to play in this arena, as an AHSN we're passionate about increasing greater diversity within the innovation sector and we've committed to a number of pledges to keep us accountable in this ambition. We encourage everyone to get behind this important campaign so we can stamp out racism in all its forms."
Richard Stubbs, CEO, Yorkshire and Humber Academic Health Science Network

“Please get involved in this important, meaningful, and powerful movement developed with my colleagues by registering your support at https://bit.ly/2TuH5Tp to access free resources so you too are ready for the launch in August. By working together as one we can root out racism”.
Wendy Tangen, Clinical Inclusion Lead for Leeds and York Partnership NHS Foundation Trust, and part of the co-production team

“Please get involved in this important, meaningful, and powerful movement developed with my colleagues by registering your support at https://bit.ly/2TuH5Tp to access free resources so you too are ready for the launch in August. By working together as one we can root out racism”.
Lisa McCabe, Co-chair of Harrogate District Foundation Trust BAME & Ally Staff Network and part of the #WYHRootOutRacism co-production team