Together We Can - winter campaign evaluations

‘Together We Can’ originated in Calderdale and Kirklees. Winter 2021/22 was a timely opportunity to work together across West Yorkshire and roll out the first collective winter communications campaign.

The aim of the campaign was to encourage people to use health services responsibly as the NHS was preparing to deal with the busiest winter in its history. A two-pronged approach to the campaign included: 

Awareness driving to create a broad understanding of the pressure the NHS was under.

Educational, signpost individuals to key NHS services, educating them to choose well and to protect themselves and others around them.

In addition to measuring the campaign’s reach we undertook primary field research in the form of surveys and interviews to evaluate the campaign’s impact on behaviour and whether the communications objectives were achieved.

The final report: Together We Can - winter evaluation for 2021/22 

Thee infographics illustrate some of the work undertaken and headlines from the winter campaign 2022/23 

• Audience and campaign highlights
• Campaign channels
• Local activity

Winter 2022/23

View the Together We Can winter 2022/23 evaluation report 

New assests were created as we prepared to launch the campaign for the second year. New social media assets were tested alonside the webiste and key messages. View the summary report from this involvment session Testing of 'Together We Can' campaign assets 2022.

Post campaign analysis reports - Winter 2022/23 

Winter communications post campaign report (Spotify, radio and OOH) 

Winter communication online post campaign analysis report (Facebook, YouTube, Google)

March 2023 

Winter communications post campaign report additional activity (Facebook and Google)