‘Together We Can’ is West Yorkshire’s long term campaign to minimise pressures on urgent and emergency services. This is the third year it has been rolled out as an area wide winter campaign.
A reduction in the winter communications budget meant the campaign was scaled back from previous years. Budget was therefore invested where it built on earlier recommendations Our activity focused on alleviating and supporting systems during heightened activity and pressures such as during industrial action, bank holidays and wintry weather.
New for 2023/24 was the addition of urgent dental treatment signposting, a series of animated winter health and care social media graphics were created, local healthcare staff from West Yorkshire Association of Acute Trusts (WYAAT) and Yorkshire Ambulance service featured in graphics supporting winter messaging and digital radio advertising (DAX) allowed us to target adults listening to radio on digital platforms.
Online advertising ran for 12 weeks (Nov, Dec and Feb) and most visitors to the website were during December (10, 620) and February (12,109) During this time the signposting website togetherwe-can.com had 49,887 unique visitors, 20,085 users (3,602 more users than the previous year) and had 26,209 page views (756 more than the previous year).
Advertising summary reports 2023/24 campaign
Campaign evaluation (2022/23)
The evaluation report for the 2022/23 campaign is available to read here.
Three infographics have been created that illustate the work undertaken and some of the headlines from the winter 2022/23 campaign. Also available as PDF dcouments below.
During winter and times of significantpressure on local services, the public are still encouraged to come forward and not to delay if they need help or are concerned about their health, but we want to ensure they’re using the right services and they know when to go to a pharmacy, use NHS 111 or their GP practice.
The campaign has an easy to navigate website [togetherwe-can.com]. Here you will find help and advice and tips for keeping well this winter, as well as other useful information on how to stay healthy. Together we can choose well this winter. Together we can make a real difference. Visit https://togetherwe-can.com/
Community langauges materials in community languages included the A5 flyer that is available to download here in Urdu, Punjabi , Gujarati, Arabic, Farsi and Kurdish (Sorani). All the promotional resources for the campaign inlcuding a 'Together We Can' animation are available on the website please visit this page.
Promotional iVans were out and about across West Yorkshire during December and January.
Sustainable primary care – launch of new toolkit
We’re supporting primary care providers such as GPs, pharmacy, dentistry, and eye health across WY to address #climatechange by launching a primary care climate change toolkit. This work is led by the primary care sustainability network.
West Yorkshire Healthier Together – a new website for families launched
The Partnership has launched a new website called ‘West Yorkshire Healthier Together’ that provides consistent, accurate and trustworthy healthcare advice to parents, carers, young people, and professionals. This free website developed by local healthcare professionals helps parents and carers keep their children safe and healthy. Two local clinical leads developed the content to ensure the online advice complimented local advice given across health and care services.
